How The Content Tracker works.
The Content Tracker shows you what's working, what's not, and what to write next — so every piece of content you publish builds on the last.
What The Content Tracker does
The Content Tracker does not write content. It does not build your brand voice. It measures performance and gives you direction — backed by real data from Google.
- Shows which keywords bring traffic to your sites
- Identifies opportunities where you're close to page 1
- Tracks multiple sites in one dashboard
- Measures which content actually leads to sales (GA4)
- Creates content briefs based on real data
- Recommends what to write next
- Write the content (that's Claude Projects)
- Build your brand voice (that's your Village)
- Discover new audiences (that's strategic research)
- Show keywords you have no content for
- Analyze competitor websites
Where it fits
The Content Tracker is one part of a larger system. Each tool has a specific role. Together, they form a content operation that converts — turning search visibility into sales.
Find adjacent audiences and new keyword worlds. "People searching for mindfulness need this expert's work."
Build the expert's identity — voice, beliefs, stories, tone. This is where the brand lives and the writing happens.
Data and direction. What's ranking, what's converting, what to write next.
Where the content lives. Performance data flows back into the Content Tracker automatically.
The complete data flow
From Google's data to a published article — and back again.
The workflow
Strategy happens occasionally. The flywheel runs weekly.
The flywheel
After six months, the intelligence compounds. Every article builds on the data from the last. That is the moat.
tracker
An important distinction
The Content Tracker can only see keywords where Google and AI models already consider your site relevant. If your site has no content about mindfulness, Google won't show you in search results and AI assistants won't cite you — the tool has zero data about mindfulness and cannot recommend entering that world.
What is LLM search? Increasingly, people don't just google — they ask AI assistants like ChatGPT, Claude, or Perplexity. When someone asks Perplexity "who is the best wholeness coach in Europe?", the AI reads the internet and cites the experts it considers most authoritative. If your expert has no content about a topic, they won't be cited. This is the new search — and it follows the same rule: you can only be found for topics you've published about.
The decision to enter a new keyword world — "we should write for people interested in non-dualism" — comes from you, informed by research and intuition. Once that decision is made and the first article is published, the Content Tracker takes over: measuring, learning, and recommending the next article in that new world.
Discovery is human work. Measurement is Content Tracker work. Writing is Claude Projects work.
Getting started
Three things to do before The Content Tracker starts working for you.
Go to Settings and click Connect Google. Sign in with the Google account that has access to your Search Console and Analytics properties. The Content Tracker gets read-only access — it never modifies anything in your Google account.
Navigate to Sites and add each website you want to track. The Content Tracker pulls performance data for each site separately and shows them in one combined dashboard.
If your client sells trainings, courses, or products online — connect GA4. Without it you know what ranks but not what converts. With it you know which article actually drives sales.
What it deliberately leaves out
Technical SEO audits. Core Web Vitals, JSON-LD validation, crawl errors, page speed scores — that's a different discipline. Technical SEO matters, but it's not content strategy. Tools like Google PageSpeed Insights and Search Console's own reports handle this for free. The Content Tracker stays focused on one question: what to publish next.
CRM integration. Connecting to a CRM (Folk, HubSpot, GoHighLevel) to track leads and revenue per article sounds valuable — and it is. But every client uses a different CRM, and building CRM-agnostic integrations is a rabbit hole that doesn't serve the core purpose. If you need revenue attribution, GA4 conversion tracking gives you 80% of the answer without touching a CRM.
Competitor analysis and keyword research tools. The Content Tracker tracks what you already rank for. Discovering new keywords and analyzing competitors requires external tools (Ubersuggest, Manus, or a quarterly Semrush check). Keeping these separate is intentional — it prevents the tool from trying to be everything and doing nothing well.
Good to know
Search Console data has a 2-3 day delay from Google's side. Don't expect yesterday's numbers to appear immediately.
When you publish an article, come back and mark it as published on the content page. This closes the loop — the Content Tracker will then track that specific URL's performance in search.
The Content Tracker does not replace your Claude Project. It feeds it. Your Project builds the voice and writes the content. The Content Tracker tells it what to write about and measures the result.
For a full explanation of why we do what we do, share the WHY page with your team or client.
The Content Tracker — by SuperStories BV — Substance matters.